Greencycle Systems
IDENTITY | BRANDING | DIGITAL
Deliverables
Refreshed Logo, Website design
Experts in process engineering and waste management systems for agriculture, Greencycle Systems wanted to bring their outdated online presence up to modern standards.
This entailed a refreshed logo & identity, along with a website that would give them visibility and a new avenue of enquiry. This was a particularly important step, for a company that had been heavily reliant on word-of-mouth and traditional methods of business for so long.
Rather than completely overhaul the identity of the company, risking loss of familiarity and alienating their main clientele, the approach was to streamline/refine the logo and brand. Ensuring it was optimised for the modern day.
Above: The old website and logo. Very much outdated, with non-existant SEO. Practically invisible online.
Below: The refreshed logo – streamlined for modern application, along with the new-look website for greater online presence.